4 ways to create engaging content

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Photo by Thought Catalog on Unsplash

This article is dedicated to the writers who fear whether they’ll be able to create engaging content. If you struggle with such content too, I am sure this article will be able to help you out.

I have been writing since I was in class 8. Little did I know that the writings I did as a child would turn into my passion and moreover, profession, one fine day! The small child who was writing essays and narratives 5 years back, is freelancing for about two years now and in spite of being an engineer has decided to make a career in writing.

Astonishing? Isn’t it?

Now, since I am a writer, I can completely understand the constant nags a writer goes through while writing. Therefore, as a writer, I want to help out my fellow writers and I guess that is what the whole concept of co-existence is about.

In the last article, I explained how the content can be structured effectively. Today, we will be talking about something equally important and crucial for placing the efforts as a writer in the right direction.

So, all of us know that probably the biggest fear of a writer is to create something that can be appealing to its audience. Sometimes, it’s possible to avoid this fear all together but, since most of our daily work comprises writing, we surely cannot escape it. So, what should a writer do that can ensure that his/her work is worth being read or admired?

Umm…Let’s unveil this secret today!

Excited to learn about it ;)?

Let’s get started!

Choose a niche

As a writer its very important to decide upon the niche you want to write. Please don’t be a “Jack of all trades but master of none”!

I am saying this because a lot of beginners commit this mistake and end up screwing their ability to excel in a specific niche. Also, I am not suggesting you not to try different niches, do try them, but find your area of interest and go ahead with it.

Draft an outline for the content

This is perhaps one of the most important parts to get started with the topic you are given to write on. Jumping into the content right away might make you lose the important points that could have been incorporated into the content. Therefore, make sure you frame an outline for the content you are going to write.

Doing this will not only save you the hassle of arranging the content but also save time in researching and writing.

Break the content

People hate reading text that is too long and not properly arranged. Therefore, make sure the content piece is broken down into concise fragments of text that is easy to read and look at.

Market the content

While SEO is one of the ways that can help you increase traffic to your content, the right promotion can serve as a cherry on the cake! If you know how to promote your content, it will get noticed by the right audience and reach a massive number of readers. Therefore, promotion or marketing is one of the most important aspects of creating engaging content.

I hope this article could provide some sense of creating engaging content. If you guys like this article, leave a clap and let me know your views in the comments section. Until next time, keep writing!

Writer | Engineer

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